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Privacy-First Analytics for Regulated Industries
Most analytics platforms weren’t designed with healthcare in mind. Scripts, cookies, and URL parameters can quietly expose PII or PHI — creating HIPAA risks even when no harm is intended.
But without insight into how users engage with your site, critical opportunities are lost. From appointment flows to educational resources, behavioral data is essential for improving outcomes and shaping smarter decisions.
APEX delivers a secure, compliance-focused analytics implementation — giving you the visibility you need without compromising privacy. Built on the OBERON METRICS platform, the solution combines audit-ready infrastructure, zero third-party data exposure, and full HIPAA alignment, hosted in a private, BAA-backed environment purpose-built for regulated industries.
As your implementation partner, APEX handles everything from technical integration to consent alignment — leveraging the power of the OBERON platform while tailoring it to your specific scenario. The result is a seamless, privacy-first analytics experience backed by expert support and regulatory confidence.
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Why HIPAA-Compliant Analytics Matter
Improper data collection practices can create serious liability — and lead to reputational damage, legal exposure, and loss of patient trust. Traditional analytics tools weren’t built for healthcare or regulated industries, and using them without safeguards often leads to unintended PHI exposure.
- Most mainstream analytics platforms don’t sign a BAA, leaving you exposed to regulatory and legal risk.
- Client-side tracking can leak PHI through URL parameters, form inputs, or third-party scripts.
- Even “anonymous” data can often be re-identified through device or behavioral patterns.
- Tag managers and embedded tools frequently introduce vulnerabilities without clear visibility.
- Without compliant analytics, many healthcare organizations are forced to operate without critical user insights.
Our approach ensures your analytics environment is safe by design, encrypting sensitive data collection and routing tracking server-side when needed for greater control and compliance. With our solution you gain meaningful analytics without compromising patient privacy or compliance.
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What Makes Our Solution Different
The solution we implement is powered by the OBERON METRICS platform and tailored by APEX to meet your organization’s specific compliance and data visibility needs.
BAA-Backed Platform
Compliance starts with the right agreements.
We partner exclusively with OBERON METRICS who offers a signed Business Associate Agreement (BAA) — and we sign one with your organization as well. This ensures shared accountability for any data containing or related to protected health information (PHI).
Privacy-First Data Handling
Secure collection, filtered syndication.
Our analytics solution encrypts all collected data in transit and at rest, ensuring that sensitive information is protected throughout the lifecycle of every interaction. Data is securely stored within a HIPAA-compliant infrastructure.
When insights are shared with third-party tools or systems, data can be filtered or anonymized to exclude personally identifiable information (PII) or protected health information (PHI), in accordance with your organization’s compliance policies and attribution needs. This approach supports flexible data use while helping maintain alignment with privacy and regulatory standards.
Hybrid Tracking Architecture
Client-side visibility with server-side control.
Our analytics solution combines browser-side JavaScript for robust user interaction tracking with secure server-side infrastructure for centralized data handling and governance. This approach gives you full visibility into the user journey while minimizing risk by processing, encrypting, and storing data in a HIPAA-compliant environment.
End-to-End User Journey
Track behavior without exposing identities.
Our solution provides full visibility into how users navigate your digital properties — including page views, referral sources, form interactions, funnel progression, and engagement points. This behavioral data is collected via browser-side tracking and processed securely, giving you actionable insights into user behavior without linking it to identifiable individuals. The result is a powerful analytics layer that helps improve digital experiences while preserving user anonymity and maintaining HIPAA compliance.
Safe Event Tracking
Custom metrics, aligned with compliance.
We support rich event tracking tailored to your organization’s goals — from form submissions and page engagement to content downloads and conversion flows. Events are collected in real-time and stored securely, with all data encrypted in transit and at rest. When event data is shared with third-party tools, it can be filtered or anonymized to exclude personally identifiable or protected health information, in accordance with your compliance requirements. This gives your team the freedom to measure what matters — without compromising privacy.
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