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Faster Sites. Better UX. Higher Conversions.
Site performance directly impacts your bottom line. Users expect pages to load instantly — and when they don’t, engagement drops, bounce rates rise, and conversions fall through the floor. A slow website is more than a bad experience — it’s lost revenue, poor search rankings, and a damaged brand.
At APEX, we help organizations optimize their web performance across the entire stack — from infrastructure and build systems to frontend delivery and Core Web Vitals. Whether you're running a headless site, e-commerce platform, or marketing microsite, we uncover performance bottlenecks and implement practical, measurable improvements that move the needle.
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Why Performance Matters
Speed isn’t just a technical issue — it’s a business driver.
- 47% of users expect a page to load in 2 seconds or less
- Pages taking longer than 5 seconds lose nearly 3x more users
- A 1-second delay can reduce conversions by up to 20%
- Google uses Core Web Vitals as a ranking signal
- Faster sites earn more — and spend less on acquisition
If your site isn’t performing at its best, you’re losing users before they even see your content. Speed creates trust, improves usability, and drives meaningful engagement.
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What Makes Our Solution Different
Holistic Performance Strategy
We look beyond the frontend.
We approach web performance holistically — analyzing and optimizing everything from server response times and asset delivery to JavaScript execution and user experience metrics. Whether your site is static, headless, or dynamically rendered, we evaluate the complete stack and address bottlenecks wherever they exist.
Data-Driven Optimization
Lab scores are helpful. Real users are essential.
We combine synthetic testing (like Lighthouse, WebPageTest, and Core Web Vitals audits) with real user monitoring (RUM) to measure how your site performs in real conditions — across devices, networks, and geographies. This helps us prioritize changes that have actual impact, not just perfect scores.
Impact-Driven
Meaningful improvements — not vanity metrics.
It’s not about chasing a perfect Lighthouse score. We prioritize fixes that improve real-world usability, reduce bounce rates, and increase conversions. You get a clear, prioritized implementation plan — and we do the work to make it happen.
Stack Optimized
We optimize for the modern web.
Whether your site is built on React, Next.js, WordPress, Sanity, or something custom, we optimize within your existing architecture. No unnecessary migrations. No disruption to your release pipeline. Just cleaner, faster performance where it matters most.
Sustainable Speed
Lasting gains — not temporary tricks.
Our solutions are engineered to stand up to real traffic and real growth. From code optimization and asset strategy to CI/CD integration and caching, we build performance into your stack for the long term — without compromising stability or maintainability.
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